Commercial automation through bots
5 min readOct 27, 2023

The business world has become one of the spectrums of the global economy that has been most influenced by the changes of digitalization, driving proposals towards a much more advanced and competitive environment.

This is how we can say that companies are in a constant search for ways of innovation that allow them to optimize their operations and improve the customer experience, while being able to save resources and boost their market positioning. To this end, and with the popularization of language processing tools such as OpenAi’s ChatGPT, Artificial Intelligence has become the main automation tool to make this possible. In the following, we will explain in depth the fascinating aspects of this area of technology and how it is becoming more involved and widespread in the business world.

What is an automated Bot?

In the context of technology, an automated Bot is a computer program whose design is mainly focused on performing automatic tasks in a repetitive and predefined manner. In general, these programs make use of artificial intelligence to acquire capabilities to interact with computer systems, applications or online services in a similar way as a human being would.

Today, thanks to technological advances involving natural language processing, bots have become sophisticated tools that greatly boost the business activities and efficiency of companies, always according to what is programmed in their tasks.

Commercial automation through bots

When it comes to business automation, we could say that it is one of the disciplines that has taken center stage in recent years, especially as a consequence of technological advances and as companies seek to increase their efficiency and competitiveness. This has led to the need to drive technological adoption, taking a certain area of business to a new horizon.

Before we dive into what business automation through bots really means, it is essential to understand that in today’s business world, companies are not just looking to adapt to technologies and reduce operating costs, but are looking for a true transformation and strategic adoption of automation, so that it can greatly improve the quality of their services, increase productivity and free employees to perform creative tasks.

Now, at its core, business automation through bots refers directly to the process by which business tasks and processes are carried out automatically with the help of computer programs and algorithms known as bots, these bots are capable of being programmed to perform a wide variety of tasks, from answering frequently asked questions from customers to processing transactions and sending reminders.

In their primary application, business automation bots can be programmed to interact with customers on different platforms and websites, and can even be implemented within social networks. This is because they use artificial intelligence algorithms to understand natural language and provide contextual and personalized responses to each of the queries and questions that users may have.

Benefits of business automation through bots

Business automation through bots has become an essential tool for modern companies in their constant search for efficiency and competitiveness. The benefits offered by this technology are numerous and have a significant impact on multiple aspects of an organization. Among these we can mention:

-Powering customer service: One of the most notable benefits of business automation through bots is the improvement in customer service. Bots are available 24 hours a day, 7 days a week, which means that customers can get answers to their questions at any time. This reduces wait times and increases customer satisfaction by providing fast and consistent service.

-Increased Efficiency: Bots are able to perform tasks quickly and accurately, which increases operational efficiency. Tasks that would take hours or days to perform by human employees can be completed in a matter of seconds or minutes with automation. This frees employees to focus on strategic and higher value-added activities.

-Advanced Data Analytics: Business automation through bots enables efficient real-time data collection and analysis. This provides companies with valuable insights into customer behavior, market trends and operational performance.

-Cost Reduction: Business automation enables companies to significantly reduce operating costs. By automating tasks that would normally require human labor, organizations can decrease their expenditures on personnel, training and physical resources. This translates into long-term savings and increased profitability.

-Human Error Reduction: Human errors in repetitive tasks are a common concern in many companies. Automation minimizes these errors, which is especially critical in sectors such as accounting and inventory management, where accuracy is essential.

The Commercial Automation of the Future

As technology continues to evolve, business automation will continue to advance. We know that the future of business automation is intrinsically linked to the development and application of artificial intelligence. This is primarily because bots use deep learning algorithms and these artificial neural networks are increasingly gaining the ability to understand and respond to natural language in more sophisticated ways.

Multichannel interaction, robotic process automation (RPA) and human-machine collaboration are expected to be essential pillars in this new business landscape, where safety, sustainability and social responsibility also take on a crucial role.

The future of business automation promises to be exciting and disruptive. As technology continues to advance, bots and artificial intelligence will become indispensable allies for companies looking to stay competitive in an ever-changing business world. The key lies in the ability to adapt and the realization that automation not only improves efficiency, but also redefines the way organizations interact with their customers and manage their operations in the digital age.

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