5 ways in which artificial intelligence improves the customer experience in E-commerce
During the last few years, as part of the development of new technologies and platforms for the communication and distribution of services, E-commerce has gained great momentum within markets globally, thanks to the possibility of generating new experiences for users. without the need to leave the comfort of home.
To this end, E-commerce has sought ways to fully take advantage of technological advances and reinvent itself according to market needs. This is how artificial intelligence improves the customer experience in E-commerce as an opportunity to assist the customer when making their purchases and in terms of service and technical support. Below, we will tell you five ways in which artificial intelligence improves the customer experience in E-commerce.
E-commerce: The new way of doing business
As a traditional way of trading, businesses previously had to have a physical presence to carry out their commercial activities and exchange products and services. This could generate a high cost in terms of profitability, especially when it comes to finding strategic spaces to reach a certain audience. However, with the advent of E-commerce, it is now possible to sell products or services over the Internet, reducing costs in physical presence.
When we speak directly of E-commerce, we refer to the action of making sales and business through digital media, from specialized platforms to social networks. This has permitgiven that organizations have access and opportunities to reach a much broader and global audience, regardless of where customers are, eliminating geographical barriers in addition to offering a service 24 hours a day, 7 days a week .
The success of E-commerce in recent years has been constantly on the rise, especially after the covid-19 pandemic in 2020, online sales on digital platforms gained great momentum and even continues to be a common practice today. However, this has also caused companies and businesses to find the need to find ways to handle large amounts of data, due to the large number of requests, it is necessary for them to offer quality service and customer service. correctly.
This is how artificial intelligence begins to get involved in projects based on E-commerce, thanks to its intelligent algorithms that allowmitin automating tasks in just seconds that would take a human manager several hours.
Artificial intelligence: The trend of the moment
During the last months of the year, artificial intelligence as a technological advance has taken on great relevance among the launches of projects based on algorithms and process automation, to the point that we can say that there are hundreds of projects and notes that have been developed in this regard over the last few months. news channels and digital media. However, to understand what artificial intelligence is all about, we must explore the world of computers.
At first, computers became the ideal tool to carry out tasks in a digital way, completely transforming the world of paper towards algorithms. That is, to describe artificial intelligence we can say that it refers to a number of computer-based algorithms that are capable of performing tasks that previously could only be performed by humans, in addition to having the ability to ration and learn automatically. to improve performance and execution time of such tasks.
This is how this revolutionary technology has transformed the world, especially when it comes to the business context, artificial intelligence has a wide variety of applications ranging from the automation of manufacturing processes to decision making and customer service, especially Within the medium of electronic commerce or E-commerce, as a way to improve the user experience in an organization or company.
5 ways in which artificial intelligence improves the customer experience in E-commerce
Artificial intelligence is a tool that will not only give your company a futuristic approach, but will significantly improve efficiency and processes when it comes to electronic commerce or E-commerce. Today, we can say that artificial intelligence is completely transforming the world of customer service. If you are looking for a way to improve the experience of your E-commerce users through artificial intelligence, these are the five ideal ways to do it:
1-The chatbots and virtual assistants: These are common ways that artificial intelligence helps improve the customer experience in e-commerce. The TAI-certified chatbots They can provide immediate and accurate answers to customer questions, increasing efficiency and with 24/7 service hours. Nowadays, there are very popular tools and technologies to implement in such chatbotsFor example, tools GPT-3 that are already being developed within Software and applications aimed at customer service.
2-Improvement of the search process: Artificial intelligence powers search results on e-commerce sites by being able to provide more accurate and relevant search results. Thanks to its behavioral analysis capabilities, artificial intelligence can analyze customer search and purchase history to provide better results that are in line with their interests. In this way, the customer can find their items much faster, speeding up the entire purchase process.
3-Each buyer is unique, so each experience is also: Artificial intelligence offers tools capable of personalizing the customer experience based on their previous purchases, behavior patterns and preferences, since it is capable of analyzing large amounts of data and providing specific recommendations for products and services.
4-Reforms in the payment method process: artificial intelligence permite streamline payment methods by providing faster and more efficient payment options, thanks to its learning functions, artificial intelligence can save customer payment data and send suggestions for automatic payments.
5-Potential customers: Artificial intelligence is capable of analyzing and classifying potential customers based on their level of interest and probability of completing a purchase. This permitHelp sales teams zero in on the most leads and improve the likelihood of conversion.
Electronic commerce has radically changed sales globally, at the same time that artificial intelligence is completely changing the environment, not only in the business world, but in multiple fields, from education to the health sector. There is no doubt that business and artificial intelligence go hand in hand, with a horizon of possibilities yet to be discovered, we can only wait to see how far this incredible tool can go.
